E-Business, Marketing, Promotion and Advertising
12 top tips for running a great website
A list of tips to help you run a successful website...
Using social networking to promote your site
Social networking sites are growing in popularity and can bring new opportunities to you as a website owner such as providing a medium for establishing and keeping in contact with website visitors, maintaining "brand" recognition, and presenting yourself as someone who keeps up-to-date with the latest online "trends"...
Protecting your website's intellectual property online
Your website's domain name, images, text, design, and trademarks are just some of the online intellectual property that you own and that need protection from common online risks...
Driving website visitors towards a goal: A key to online success
As people move throughout your site, multiple components should work together to ultimately "drive" visitors to reach that goal...
Reaching more Web visitors using multiple sites
The advantages of running multiple sites aimed at different target audiences.
Learning about the interests of your website's visitors
How to determine what interests your website visitors have so that you can add more applicable content to your site.
Converting lost visitors into repeat visitors
Learn about the most common reasons why visitors might leave a website within the first few seconds so that it doesn't happen to your site.
Geographically differentiating your website from others
Differentiating your website from its competitors based on your geographic location.
Increasing visits to your site by including more content
Increasing visitors by focusing on the amount and quality of website content.
Avoiding confusion when modifying websites: the just-noticeable difference principle
How to change your website's design without confusing regular visitors.
Making your website more popular using press releases
Press releases (sometimes called media releases) are a great way to effectively tell a large number of people about your website...
An introduction to writing press releases
An overview of how to structure, write and distribute press releases.
Creating a positive e-commerce experience
Creating a positive online shopping experience for your customers.
International website design
Selecting navigational graphics, the meaning of colours, and bandwidth considerations.
Developing website content for an international audience
Translating websites, localising content, country-specific domain names, and written communication.
Attracting more repeat visitors to your website
Discover some of the methods used by leading website owners to make their sites stand out from others.
Using websites to leverage your resources
Using your website to your maximum advantage.
Effective communication on the Internet
Your business' website is an extremely effective communication and marketing tool...
Integrating marketing into your online strategy
The online strategy you use should be well integrated with existing marketing and advertising campaigns...
Creating reciprocal link partnerships
Creating link partnerships to let others know about your site.
Contact methods for your website and reducing spam
Reducing spam email while easily letting website visitors contact you.
Optimising websites for search engines
Techniques to help increase the position of your webpage in search engine results.
